About Us

Amari was founded in 2007 by Amelia and Hari. After years of our own manufacturing experience and developing fresh, colourful and stylish clothing for the European market, we decided it was time to hit the UK with our own label and creations. It has been a good move and the success and enthusiasm for our collection has led it to become a much talked about brand!

Amari summer ranges was created to attract the surf influenced holiday market in the Southwest, however through growing appreciation of the brand and requests to extend the collection further a field, we have developed a larger range to accommodate the urban surfer and boutique clientele!

We manufacture our own clothing in Kathmandu, Nepal, where the beauty and vibrant colours have been a source of inspiration. We specialize in simple flattering shapes and unique fresh prints to capture the spirit of Amari throughout our collection.

We hope that you love the brand as much as we love creating it and look forward to seeing more "Amari" on the streets in the seasons to come!